End-of-year and early-Q1 buyers are touring now. Specs and models that feel finished get the contracts especially in Little Rock, Maumelle, West Little Rock, Bryant, Benton, and Hot Springs Village.

The 48-Hour Model/Spec Staging Plan

1) Quiet Luxury Palette (Photographs Beautifully)
Warm neutrals (cream/putty/taupe), natural texture, matte black accents. Premium feel without premium cost.

2) The Conversion Rooms (Stage First)

• Great room: scaled seating + layered rug + sightline to kitchen.
• Kitchen: edited counters, statement pendants, small coffee/bev moment near pantry/appliances.
• Primary suite: upholstered headboard, layered bedding, symmetrical nightstands; bath staged spa-clean.
• One flex room as hybrid office/guest (compact desk + sleeper + vertical storage).

3) Outdoor Vignette
Two chairs + small table + lantern: completes the indoor/outdoor loop—even in winter.

4) Storytelling Signage
Micro-signs: energy features, storage solutions, HOA amenities, warranty—turn specs into buyer benefits.

5) Launch-Day Media
Shoot photos and reels post-staging. Update website, QR signage, on-site screens, and listings the same day.

Why it works

• Lowers objections on layout/scale.
• Increases perceived finish level (protects margins).
• Creates better media that drives tours and time on site.

We concept, stage, and coordinate media so your model works like a showroom not just a structure.

Ask about our builder program and refresh packages for longer model runs.