A small real estate broker found himself in a tight spot—literally. On one side, a new corporate real estate chain opened with a massive sign boasting “Best Agents.” On the other side, a competitor announced “Lowest Commissions” in even bigger letters. For a moment, the broker panicked. How could he compete with these heavyweights? Then, inspiration struck. He put up his own sign, and it simply read: “Main Entrance.”

Sometimes, success isn’t about being the biggest or the cheapest—it’s about being the smartest. And that’s where Show and Sell Home Staging comes in. We understand that in today’s real estate market, standing out means making the smartest decisions for your listings. Want to know how? Keep reading for insights from our time at The Staging Collective Annual Meeting and some valuable tips on why staging and presentation matter more than ever.

Professional Takeaways from The Staging Collective Annual Meeting

In October, I had the pleasure of attending The Staging Collective Annual Meeting in St. Louis, MO, where industry leaders shared some critical insights for realtors. Here are some key takeaways that will elevate your real estate game:

1. The Power of Online Impressions
   According to Zillow, the average buyer views a listing 28 times online before scheduling a visit in person. What does this mean for you as a realtor? It means that your listing’s photos need to do more than just showcase a home—they need to sell a lifestyle. Great staging transforms a space, making it more appealing to the buyer’s imagination and ultimately driving them to take action.
   • Pro Tip:
     A well-staged home with professional photos can make your listing stand out during those crucial online views.
2. Sooner to Market Doesn’t Mean Sooner to Close
   There’s a saying I think should be industry-standard: Sooner to market is not synonymous with sooner to close. Rushing to list a home without making it market-ready can backfire. Homes that are properly staged and prepared for buyers’ expectations tend to sell faster and at higher prices. Let me help you take the “market-ready” speech off your plate with sellers—staging is my specialty! Whether it’s a vacant property or an occupied home, our services can make all the difference in turning interest into offers.

Make Every Showing Count

Let’s face it: showings and representing buyers look a little different these days. You have a limited window to impress potential buyers, so it’s important to make every second count.

That’s why I’m offering you a free checklist to help maximize the impact of your showings. This checklist is a simple, practical tool you can use to ensure your listings are ready to impress from the moment the door opens.

👉 Download the Checklist Here!

And if you’re ready to take things a step further, let’s chat about how staging can help you close deals faster. You can schedule a 26-minute discovery call with me to discuss how Show and Sell Home Staging can help get your listings market-ready.

☎️ Schedule Discovery Call

Let’s Work Together!

Whether you’re a realtor looking for ways to improve your listings’ online presence or a seller wanting to make the best first impression, Show and Sell Home Staging is here to help. We believe in smart, strategic staging that gets results—and that’s what we bring to every home we stage.

Need help getting your listings market-ready? Let’s chat!